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This web site states the following, "Attic Covers are a low cost, easy to install solution that provides an insulation barrier over or around an attic entrance." Our analyzers noticed that the web page also stated " Save on Heating and Cooling." The Website also said " Reflects 95 of Radiant Heat. Insulates and Air Seals Attic Staircase. Our newest, most cost effective attic door cover yet. Stop drafts, energy loss and helps block allergens from entering your home. Save on Heating and Cooling." The website's header had Attic Stair Insulation as the most important optimized keyword. It is followed by attic covers, attic Stair Cover, and attic door cover which isn't as highly ranked as Attic Stair Insulation. The next words atticcovers.com uses is attic stair insulation. home energy efficiency was included and might not be understood by search engines.